Pharmaceutical industry: era of the connected patient

With Aruna Jayanthi,
Head of Business Services at Capgemini member of the Group Executive committee

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Pharmaceutical industry: era of the connected patient

Computer-based patient support programs are revolutionizing the healthcare industry. These systems are ushering in a new era of the connected patient. Illustrating this transition is the partnership between Capgemini and one of the biggest players in the pharmaceutical sector.

Hospital 2.0

Patient Support Programs (PSPs) have become a crucial tool for pharmaceutical companies, hospitals, social security, and insurers and represent a major step forward in the development of e-health. The concept includes a range of specialized digital solutions enabling patients to continually interact with various healthcare professionals from a distance. “The goal of these programs is to create a permanent link with patients and anticipate any potential problems,” says Aruna Jayanthi, Director of Capgemini’s Global Business Services. This link has the potential to improve medical treatment monitoring and substantially reduce costs.

390 million
people who contract dengue fever each year around the world

French hospitals and social security have developed these types of solutions for years now, helping to shorten hospital stays and maintain vital links with patients recovering at home. What’s new today is the interest that patient support programs are generating among major pharmaceutical companies that hope to adapt them to their own needs around the world. That’s precisely what one of the industry giants accomplished with the help of Capgemini. 

Direct access to patients has become a strategic objective for pharmaceutical companies. Patient support programs help accomplish this goal.Aruna Jayanthi

Head of Business Services at Capgemini member of the Group Executive Capgemini

Patient information at your fingertips

It all started in 2015 when a major pharmaceutical company asked Capgemini to build a platform compatible with all its patient support programs around the world. “PSPs focus on treatments in specific countries, such as the major vaccination efforts in Malaysia in the fight against dengue fever. The idea was to consolidate all patient monitoring on a single platform in order to optimize processes,” explains Jayanthi.

260 million
people who have benefited from a healthcare access program developed by the Capgemini client in 2015

For a company that typically has more contact with prescribers – doctors, hospitals, etc. – than with the end users in its stores, this was a major innovation. “The challenge for the pharmaceutical industry is to build direct links with patients, and not only doctors, to monitor the effects of medications, get regular feedback on products. and ensure treatments and prescriptions are followed correctly,” continues Jayanthi. Capgemini was selected for its capacity to build an end-to-end project. In fact, all the Group’s expertise was put to work: Capgemini Consulting for the overall platform design and nature of patient interactions, Application Services and Prosodie for the multichannel interaction products.

With global platforms dedicated to patient support programs, we are on the cusp of a major shift in the healthcare industry. The same model may also migrate to the insurance sector.Aruna Jayanthi

Never forget

Currently under construction, the technological platform dedicated to patient support programs responds to all the objectives. “The program keeps patients permanently connected. It sends text messages and e-mails to remind them to take their medicine, manages the entire medical journey, schedules calls for nurses administering vaccines, and supplies precise treatment information. It also includes a portal dedicated to the attending physician,” explains Jayanthi. Hundreds of programs covering a multitude of treatments and countries can be installed on the same platform. On such a large scale, this is most definitely a first.

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